Client Requirements: The client sought to leverage (mainly) Instagram as a key channel for reaching their target audience of professionals, investors, and enthusiasts. Key requirements included setting up and optimizing their Instagram profile, figuring out engaging content aligned with their brand identity, and implementing strategies to drive traffic to their website.
Project Execution:
- Profile Setup and Optimization: fully optimized Instagram & Facebook + a compelling bio, profile picture, and relevant contact information,
- Content Strategy and Calendar: market research + audience analysis + content pillars + infographics,
- Visual Content Creation: Leveraging client-approved colors + simple graphic elements
- Feature Utilization: custom templates for Stories, Reels, polls, quizzes, and Q&A sessions,
- Engagement and Community Building: teaching a client to actively participate in relevant industry discussions,
- Data Analysis and Optimization: via Meta Business & Ad manager + tracked the performance.
Outcome: The Instagram strategy successfully positioned the client as a credible and authoritative voice within the industry, driving increased brand visibility, engagement, and website traffic. By combining visually appealing content with strategic use of Instagram features and data-driven insights, the client was able to connect with their target audience effectively and foster a vibrant online community.