Health and Wellness Website

Client’s Requirements: The client, a well known local health and wellness company, wanted to establish an online presence that would effectively showcase their range of products and services while educating and inspiring visitors on the benefits of holistic living. Key requirements included a user-friendly interface, robust e-commerce capabilities, informative content sections, and integration with social media platforms to foster community engagement and brand advocacy.

Monthly support and updates request: YES.

SEO achievement: mostly on the first page of Google, without PPC or any similar ads + high ranking SEO optimized blog posts & popular products,

Project Execution:

1. Strategic Planning and Re-branding: via Trello,
2. Content Development and Curation: Emphasis was placed on providing valuable insights, practical tips, and expert advice to educate and inspire visitors on their wellness journey.
3. User Experience Design: intuitive menus + clear calls-to-action + interactive elements to guide users through the content and product offerings seamlessly,
4. E-commerce Integration: over 800 products via WooCommerce + free WooCommerce product variations & options + detailed descriptions, high-quality fast loading images in next gen (.webp) format + custom Thank You page, custom shipping options & price based shipping + quantity based price increase on product pages (no plugin) + successfully gathering verified customer reviews to facilitate informed decision-making,
5. Community Building and Social Integration via WhatsApp holistic support group + free newsletter forms (opt-in email lead) through pop-ups & banners via MailerLite
6. Performance Optimization and Analytics: tested on 14 different types of devices, browsers and platforms (iOS, Android & Windows) + indexing + A/B testing + Analytics GA4/GTM

Outcome: The dynamic hub for health and wellness enthusiasts, offering a range of resources, products, and community support to help users achieve their wellness goals. The intuitive user interface, informative content, and seamless e-commerce functionality contributed to a positive user experience, driving engagement, loyalty, and many conversions.