Client’s Requirements: The client wanted to introduce a unique feature that would differentiate their granola products from competitors and enhance the overall customer experience. Key requirements included the development of a user-friendly customization interface, seamless integration with the existing e-commerce platform, and options for a diverse range of granola base ingredients.
Project Execution:
- Conceptualization and Planning: identified key granola base options, including oats, nuts, seeds, and dried fruits + determined the customization process flow,
- Backend Development: via plugin; to handle user selections, calculate pricing, and generate customized granola bowl orders,
- Ingredient Selection: users could mix and match ingredients according to their preferences and dietary requirements,
- Personalization and Engagement: real-time pricing updates + a custom naming feature,
- Testing and Optimization: across different devices and browsers.
Outcome: The “Build Your Own Granola Bowl” feature successfully met the client’s objectives by providing a unique and engaging e-commerce experience for customers. By offering customization options tailored to individual taste preferences and dietary needs, the feature enhanced customer satisfaction, increased product desirability, and fostered a sense of brand loyalty.